PSA PLAN worksheet
- What issue/ topic did you choose? the selling and buying online
- Why is this important? because it changes the prices of things
- Who do you want to reach? (target audience)
- What is the behavior your looking to change?
- Why doesn’t the audience already engage in this behavior?
- What emotional appeal can you make?
- Belonging; Power/Control; Fun: Safety;
- Put your audience in a situation/scenario where the issue would come up in their lives.
- Where are they? (setting)
- Who is there? (characters)
- What’s’ going on around them? ( ambient sound)
- What are they saying? (dialogue)
- Who is message brought to you by? ( Station; organization)
:)
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